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Why Your Branding Is More Important Than Your Logo: Start Your Company With A Better Chance Of Success

Home » Customers » Why Your Branding Is More Important Than Your Logo: Start Your Company With A Better Chance Of Success
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Why Your Branding Is More Important Than Your Logo: Start Your Company With A Better Chance Of Success

Most people believe that a brand is the logo of your business. When you set up your business, you hire a graphic designer and get yourself a fancy logo and thats your brand. Right? Actually, your brand is much more than a logo.

What makes you personally go back to a company time and time again? It sure as hell isn’t their logo, but it could be one of many other, less seemingly tangible, things such as trust, culture, or the values of the company.

Read this insightful article to get the complete picture (credits: Entrepreneur.com)

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  • During May 2020 Lockdown, we engaged Insperme and Mr Manoj Chandra for branding of Basics Architects including designing of our new website over numerous zoom sessions. For Mr Chandra, no assignment is big or small, it is an opportunity to create something and make a change. It is this thought process along with his  clear vision, a strong work ethic and an uncompromising attitude, that has made our collaboration with Mr Chandra something to be proud of. He will drive you till you find your peak, to deliver a product that every client is proud of. Thank you Manoj ji, for everything. Deepest thanks, more power to your business and will never hesitate to recommend you at every opportunity.

    Vinod Singhi & Ranju Singhi

    Vinod Singhi
    Managing Partner, BASICS Architects

  • “It’s rare that you come across standout talent like Manoj Chandra. He is an impressive speaker and a worthy leader, who is always committed to his profession. Along with his undeniable talent, Manoj has always been an absolute joy to work with. He is an impressive problem solver who is always able to address complex issues with strategy and confidence. I have personally benefited from his creative problem-solving, tireless work ethic, and willingness to do whatever it takes to create a difference amongst every stake holder he deals with.”

    Premdas Maheshwari
    Vice President, Amity University (Online)

  • “Outstanding Experience. Really valuable & practical advice. Manoj is a real marketing guru and his suggestions have really helped us grow our business.”

    Mohit Miglani
    Founder & CEO, TripOffbeat.com

  • “I have been consulting Manoj for quite sometime now. I have found him to be extremely pragmatic and practical in his thought process. One quality that I found unique, was his capabilities to customise his advice and strategy to the scale of operations, stage and the nature of business that is seeking his guidance. His ability to quickly understand your business and challenges ensures that one can relate to his professional advice and actually implement those. I would strongly recommend his workshop and make use of the one on one session with him.”

    Siddharth Gupta
    Director, Bigg Pocket

  • “Manoj has helped us build our strategy for branding, marketing, sales, lead development, and using best technology to create our web presence. The knowledge and vision he brought on table was outstanding. I will undoubtedly recommend Manoj for any branding or marketing assignment, he is undeniably the best at what he does.”

    Atindeep Paliwal
    Managing Director, Zouten Pharma

  • “Manoj is a remarkable 360 degree Marketing Consultant. he is a top notch professional and amongst the hardest working, most creative and innovative person. He knows his stuff, inside and out and has consistently delivered amazing results for us. I highly recommend his services.”

    Rajender Singh
    Founder, Credible Investment Solutions

  • “Manoj brought a fresh perspective to our business, his guidance and mentorship in devising our brand strategy, planning and directions have helped us grow 300% in one year.”

    Puneet Chandra
    Co-Founder, Skootr Global Private Limited

  • “Manoj is one of the best marketing professionals I know. What I feel is unique about him is his understanding of both traditional and modern digital marketing methods and channels. He has adopted technology like a 25 year old and thus is able to bring a balanced marketing mix on board.”

    Vivek Kumar
    Founder, Venture Garage

  • Insperme has really helped us reinvent ourselves and transform from a product & production driven organisation to a sales driven organisation. Their team works like our extended arm. It is difficult to find someone like Manoj who is able think like and be your chief strategist and chief marketing officer with changes which not only have immediate benefits, but aligned to a long term strategy.

    Sameer Agarwal
    Managing Director, G.K. Winding Wires Limited
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Diwali filled the Insperme office with joy, light, Diwali filled the Insperme office with joy, light, and festive cheer! 🌸✨ We came together to create a vibrant rangoli, followed by a Diwali pooja to invite blessings and prosperity for the journey ahead. A delicious lunch and thoughtful Diwali gifts for each team member made the celebration even more special, reminding us of the warmth and togetherness that makes Insperme a family. Here’s to a season of new beginnings, shared happiness, and a sparkling year ahead! 🪔💫 #DiwaliAtInsperme #FestivalOfLights #TeamCelebration
Excited to welcome our three new stars to the Insp Excited to welcome our three new stars to the Insperme family! We are thrilled to welcome Pooja Raheja as our new Junior Graphic Designer at Insperme! With a passion for creativity, she’s ready to bring fresh ideas and craft stunning visuals. We’re thrilled to welcome Harshit Gaurav as our new Graphic Designer at Insperme! With a strong background in creative design, branding he’s excited to craft impactful designs that help brands stand out. We’re excited to welcome Disha Kathuria as our new Brand Consultant Trainee at Insperme! With a passion for creativity and design, she’s ready to bring fresh ideas to our team. Welcome aboard To join us at Insperme visit: https://www.insperme.com/careers/ #InspermeConsulting #WelcomeToTheTeam #CreativeTeam #DesignWithPassion #JoinUs
Dear Astha Kesarwani As you bid farewell to the Dear Astha Kesarwani As you bid farewell to the Insperme family, we want to express our deep gratitude for your incredible contributions over the years. From joining as a Creative Designer to becoming an invaluable team member, your dedication and creativity have truly shaped our journey. Your unique talents will be missed, but your impact will be cherished forever. Wishing you all the best as you embrace new horizons ahead. With heartfelt appreciation, The Insperme Team
At Insperme, Ganesh Chaturthi was a dazzling celeb At Insperme, Ganesh Chaturthi was a dazzling celebration of culture and camaraderie! Our office buzzed with energy as we decorated with vibrant hues and joined together for lively rituals. As we came together to honor Lord Ganesh, we sought his blessings for wisdom, prosperity, and success in all our endeavors. The atmosphere was electric with excitement, making this festival a memorable highlight for our team. 🌟🪔 #GaneshChaturthi #CelebrationTime
At Insperme, we celebrated Independence Day with p At Insperme, we celebrated Independence Day with pride and unity! Our office was filled with the colors of freedom, and the spirit of innovation was in the air. From team activities to reflections on what freedom means for us as a brand, it was a day to remember and cherish. Together, we’re inspired to keep growing and creating a brighter future. 🌟 #IndependenceDayCelebration #TeamSpirit #Insperme #GrowthAndInnovation”
If only it were that simple! Digital marketing i If only it were that simple! Digital marketing is so much more—it’s about strategic planning, data analysis, and innovative creativity. At Insperme, we know it’s the combination of these elements that truly drives success. It’s not just about posting content; it’s about making every move count! Unlock your business potential with Insperme Grow your brand with us!    #MarketingAgency #Insperme #Marketingservice #SMEs #DigitalMarketing #SmallBusiness #MarketingStrategy #BrandDevelopment #Marketing
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