Case Study
Service
Brand Strategy & Positioning, Brand Identity, Collaterals, Website
About
RR Solar Power is a Solar Power Firm based in Kolkata, West Bengal. The Company covers the entire value chain, ranging from project development, construction, financing to operations and maintenance of solar systems. Its expertise focuses on the technical and economical optimization of solar power plants. RR Solar Power designs and delivers high quality solar projects for its customers across India.
Target Market
Large & Medium Sized Industries, Tea Estates, Educational Institutions
Visit Website
Case Study
RR Solar
Service
Brand Strategy & Positioning, Brand Identity, Collaterals, Website
About
RR Solar Power is a Solar Power Firm based in Kolkata, West Bengal. The Company covers the entire value chain, ranging from project development, construction, financing to operations and maintenance of solar systems. Its expertise focuses on the technical and economical optimization of solar power plants. RR Solar Power designs and delivers high quality solar projects for its customers across India.
Target Market
Large & Medium Sized Industries, Tea Estates, Educational Institutions
Brand Story
Unlimited Clean Energy forever
RR Solar Power is a leading provider of Renewable Energy Solutions that helps to provide Economical, Cleaner, Greener Energy to Society.
Brand Story
Unlimited Clean Energy forever
RR Solar Power is a leading provider of Renewable Energy Solutions that helps to provide Economical, Cleaner, Greener Energy to Society.
Approach
Category led Visual Identifiers
Visualised in the iconic category colours of yellow and green, representing the sun and environment, the branding for RR Solar has been conceptualised to represent the brand’s core mission of providing unlimited Clean Energy forever to its customers.
Approach
Category led Visual Identifiers
Visualised in the iconic category colours of yellow and green, representing the sun and environment, the branding for RR Solar has been conceptualised to represent the brand’s core mission of providing unlimited Clean Energy forever to its customers.
Typography
Hard lines and sharp corners meshed with smooth, rounded letterforms.
Cera Pro Font
This font was chosen as it is distilled from elementary shapes and brings simplicity, elegance and a certain warmth wherever a contemporary geometric typeface is needed. A steadfast companion for text, Cera Pro has a large x-height and compact capitals.
Open Sans Font
This popular web font is a n open source humanist sans-serif typeface. Featuring wide apertures on many letters and a large x-height (tall lower-case letters), the typeface is highly legible on screen and at small sizes.
Typography
Hard lines and sharp corners meshed with smooth, rounded letterforms.
Cera Pro Font
This font was chosen as it is distilled from elementary shapes and brings simplicity, elegance and a certain warmth wherever a contemporary geometric typeface is needed. A steadfast companion for text, Cera Pro has a large x-height and compact capitals.
Open Sans Font
This popular web font is a n open source humanist sans-serif typeface. Featuring wide apertures on many letters and a large x-height (tall lower-case letters), the typeface is highly legible on screen and at small sizes.
